Topic analysis

Spotify to Reserve Concert Tickets for Superfans via New 'Reserved' Feature

Spotify unveiled its new 'Reserved' feature during investor day, which will set aside concert tickets for premium subscribers identified as an artist's most dedicated superfans using streaming, sharing, and other engagement metrics. Launching in the U.S. this summer in partnership with Live Nation, selected artists can offer up to two tickets per chosen fan (who gets a 24-hour purchase window); the company also announced a Studio desktop app for personalized content creation and a licensing deal with Universal Music Group (UMG) for AI covers and remixes.