Topic analysis

Lidl overtakes Morrisons to become fifth largest supermarket in Great Britain

German-owned discounter Lidl has overtaken Morrisons to become Great Britain's fifth largest supermarket, achieving an 8.6% market share after an 8.8% year-on-year sales increase in the 12 weeks to May 17, 2026, according to data from market analysts Worldpanel by Numerator. Morrisons disputes the findings, noting the figures exclude its convenience store sales, while Lidl's growth reflects households prioritizing value amid easing food inflation, with shoppers increasing spending on promoted items to cut costs.